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WIC: Women, Infants, and Children Program

Contact the WIC office near you.

  • Breastfeeding— sends e-mail)

  • Farmers Market Nutrition Program (FMNP)— sends e-mail)

  • WIC nutrition— sends e-mail)

  • WIC statewide program— sends e-mail)

  • WIC vendors— sends e-mail)

Mail address: PO Box 2659 Madison, WI 53701-9824


WIC (Special Supplemental Nutrition Program for Women, Infants, and Children) helps you keep your family healthy and strong.

All WIC participants get:

  • Breastfeeding support. This helps you prepare for breastfeeding during pregnancy and beyond.

  • Food benefits. These help you buy healthy foods for you and your kids.

    • 100% juice

    • Beans, peas, lentils, and peanut butter

    • Cereals

    • Cheese, tofu, eggs, and canned fish

    • Fruits and vegetables

    • Infant foods

    • Milk, soy drinks, and yogurt

    • Whole wheat and whole grains

  • Nutrition education. This includes tips on using WIC foods, eating habits, dietary needs, and feeding concerns. •

  • Referrals. WIC staff can connect you to health and community services:

    • BadgerCare Plus

    • FoodShare

    • Head Start(link is external)

    • Medicaid

    • Wisconsin Works (W-2)

To get WIC benefits, you must:

  • Live in Wisconsin.

  • Make a certain amount of money (See Table 1 below).

  • Need help with health or nutrition.

  • Have one of these apply to you:

    • You are pregnant now or had a baby in the past six months.

    • You are breastfeeding a baby under 1 year of age.

    • You care for a baby or child younger than 5 years of age.

You may be able to get WIC benefits if you already use one of these programs:

  • BadgerCare Plus

  • Food Distribution Program on Indian Reservations (FDPIR)(link is external)

  • FoodShare

  • Foster care(link is external) and Kinship Care(link is external)

  • Medicaid

  • Temporary Assistance to Needy Families (TANF)(link is external)

  • Wisconsin Works Program (W-2)(link is external)

Try this WIC prescreening tool(link is external). Answer questions to see if you may be able to get WIC benefits.

Many working families are part of WIC. There are limits on how much money WIC families can make based on:

  • Family Size—How many adults live with you? They can be relatives but don’t have to be. You often share money, food, and other things in your house with them.

  • Gross Household Income—How much money do you make before taxes or deductions? This includes any money you make. For example:

    • Job

    • Child support

    • Overtime

    • Supplemental Security Income (SSI)

    • Unemployment

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